Traders' free training by Porto City Hall is adjusted to the current environment
Article
The new training sessions developed by Porto City Hall to the city traders kick off on 20th April with a new module devoted to website creation for companies.
Applications are ongoing and all training sessions are free, through an e-learning model featuring 11 sessions with the goal of enabling trade in view of the current pandemic demands.
The current status quo makes it crucial to find training tools that adapt to the new reality. As such, Porto City Hall prepared remote training sessions for the months of April and May.
The main goal is to continue to share knowledge and to promote the development of new competences within the city commercial fabric, together with the skills promotion amongst workers in the field.
Any trader can take part in the video call, by using a free digital platform and be in touch with the e-trainer.
This is an excellent way to boost active knowledge sharing and move towards preparedness for the times ahead.
Training Schedule:
- Website creation for Small Businesses
Goal: This session is aimed to provide entrepreneurs and collaborators in the trade field the information on how to understand, plan and implement website creation to guarantee online presence and attract new audiences.
Dates: **20, 22, 24 and **27 April
- E-Commerce/Online Sales
Goal: Defining a Trade Action Plan, identifying threats, advantages, disadvantages of a digital sales platform.
Dates: *21, 23, 28 and *30 April
- How to evaluate and control your Business
Goal: Assess and evaluate the company and investment's financial situation.
Dates: **21, ***24, 28 and **30 April
- Social network management - Facebook, Instagram and YouTube
Goal: Optimize and effectively managing social media to achieve better results
Dates: *04, 06, 08 and *11 May
- Selling techniques and strategies
Goal: Defining sales strategies in view of the defined goals and implement suitable techniques.
Dates: **04, 06, 08 and **11 May
- Facebook management
Goal: Facebook is worldwide used. It is crucial to define and establish effective communication strategies to boost your business and streamline your Facebook page.
Dates: *05, 07, 12 and *14 May
- Customer Management
Goal: Develop and improve customer management capacity and provide an impacting sales service.
Dates: **05, 07, 12 and **14 May
- Business Partners and Contact Network Promotion
Goal: Business planning and networking
Dates: 13, 15, 18, 20, 25 and 27 May
- Online Business / Google My Business
Goal: Digital communication strategy and brand growth
Dates: **13, 15, and **20 May
- Communication and advertising strategy
Goal: Defining a marketing plan, communication driven and local advertising
Dates: 19, 21, 22, 26, 28 and 29 May
- Soft Skills Development
Goal: Develop personal Skills towards inner knowledge. Boost personal life and professional life.
Dates: 19, 21, 22, 25, 27 and 29 May.
Applications must be made via email comercio@cm-porto.pt, filling in the following information: Title of the training session; full name; job position; schooling; phone number and mail; commercial establishment name; activity field; full address; phone number and email.
After registration and respective validation by the Municipal Department for Trade, participants will receive am access link to the training sessions, according to date and timetable.
Timetable:
Morning - from 10am till 12 o'clock or *from 10am till 12. 30
Afternoon - from 3pm till 5pm or **from 3.30pm till 5.30pm
***Exceptionally the session takes place from 10am to 12 o'clock
+ Info: email comercio@cm-porto.pt.