Trader's training by Porto City Hall is adjusted to the current environment

Porto City Hall developed new and adjusted training sessions to city traders, as current status quo makes it crucial to find training tools that adapt to the new reality. Sessions kicked off on 20th April, and new sessions are scheduled to take place through the months of April and May. 

Applications are ongoing and all training sessions are free, through an e-learning model featuring 11 sessions with the goal of enabling trade in view of the current pandemic demands.

The main goal is to continue to share knowledge and to promote the development of new competences within the city commercial fabric, together with the skills promotion amongst workers in the field.

Any trader can take part in the video call, by using a free digital platform and be in touch with the e-trainer. This is an excellent way to boost active knowledge sharing and move towards preparedness for the times ahead.

Training Schedule:

- Website creation for Small Businesses

Goal: This session is aimed to provide entrepreneurs and collaborators in the trade field the information on how to understand, plan and implement website creation to guarantee online presence and attract new audiences.

Dates: **20, 22, 24 and **27 April

- E-Commerce/Online Sales

Goal: Defining a Trade Action Plan, identifying threats, advantages, disadvantages of a digital sales platform.

Dates: *21, 23, 28 and *30 April

- How to evaluate and control your Business

Goal: Assess and evaluate the company and investment's financial situation.

Dates: **21, ***24, 28 and **30 April

- Social network management - Facebook, Instagram and YouTube

Goal: Optimize and effectively managing social media to achieve better results

Dates: *04, 06, 08 and *11 May

- Selling techniques and strategies

Goal: Defining sales strategies in view of the defined goals and implement suitable techniques.

Dates: **04, 06, 08 and **11 May

- Facebook management

Goal: Facebook is worldwide used. It is crucial to define and establish effective communication strategies to boost your business and streamline your Facebook page.

Dates: *05, 07, 12 and *14 May

- Customer Management

Goal: Develop and improve customer management capacity and provide an impacting sales service.

Dates: **05, 07, 12 and **14 May

- Business Partners and Contact Network Promotion

Goal: Business planning and networking

Dates: 13, 15, 18, 20, 25 and 27 May

- Online Business / Google My Business

Goal: Digital communication strategy and brand growth

Dates: **13, 15, and **20 May

- Communication and advertising strategy

Goal: Defining a marketing plan, communication driven and local advertising

Dates: 19, 21, 22, 26, 28 and 29 May

- Soft Skills Development

Goal: Develop personal Skills towards inner knowledge. Boost personal life and professional life.

Dates: 19, 21, 22, 25, 27 and 29 May.

Applications must be made via email comercio@cm-porto.pt, filling in the following information: Title of the training session; full name; job position; schooling; phone number and mail; commercial establishment name; activity field; full address; phone number and email.

After registration and respective validation by the Municipal Department for Trade, participants will receive am access link to the training sessions, according to date and timetable.

Timetable:

Morning - from 10am till 12 o'clock or *from 10am till 12. 30

Afternoon - from 3pm till 5pm or **from 3.30pm till 5.30pm

***Exceptionally the session takes place from 10am to 12 o'clock

+ Info: email comercio@cm-porto.pt