Daniel Goleman kicks off the 2018 QSP Summit on March 22 in Porto

Daniel Goleman, the world's most renowned psychologist and writer of best seller "Emotional intelligence" kicks off the 12th edition of the QSP Summit at Exponor, on March 22.

The QSP Summit plays an important part on addressing such issues as Marketing and Management in Europe.

Goleman is frequently invited to lectures worldwide as he sparked a learning revolution when it comes to understanding the brain and behavioural sciences. Being able to handle "noise in communication" or "manage one's emotions" are issues that Goleman will address at the Summit. His first lecture is scheduled for 9.30 am and his second talk will happen at 2.45 pm, at the "Thinkers Hall".

This edition of the QSP Summit will be devoted to debating the "Challenges" facing companies, brands, and professionals and in what way can they streamline communications with their target audiences in a modern context.

This debate also extends to public brands, and how political leaders communicate their projects.
In this context, Mayor Rui Moreira, of Porto, and Fernando Medina, Mayor of Lisbon will attend the Worklab and will address the topic: "Tourism: a threat or an opportunity?" 

World experts on Marketing came together in Porto, at Exponor to share their insights and knowledge and to create a blended learning atmosphere.

The keynote speakers include Goleman, recognized science journalist with many awards; Steve Knight, specialist on business communication and iconic journalist for BBC TV and Discovery Channel; Tamara McCleary, CEO of Thulium (one of the largest international marketing companies and in charge of the top brand market strategy and positioning; Rob Goffee, emeritus professor of Organisational Behaviour at London Business School; and Bonin Bough, one of the most awarded Marketing producer, host of The Cleveland Hustles and author of TXT Me.

See here for more information.