Porto explains the city's attractiveness and competitiveness in the Design Muscat in Oman

The brand identity of the Invicta, Porto. is one of the major themes of the Design Muscat, the event of design and business that will be held in the capital and largest city of Oman from 15 to 17 April.

Rui Moreira, the Mayor of Porto and the mentor of such branding project, and also designer Eduardo Aires, Professor of the Faculty of Fine Arts of Porto and Artistic Director of White Studio, who has designed the visual identity of Porto, are among the keynote speakers of this international conference.

The Mayor of Porto will deliver a talk on 15 April, at 10.35am, on the capital of experience, urban events with the goal of boosting growth and how cities have hosted and valued events since classical times.

Professor Eduardo Aires will address the audience explaining how fundamental territories are in the definition of concepts and production of content when communicating, especially with visual language. This lecture will happen also on 15 April, at 10.10am.

Also, both keynote speakers will be present at the Panel Discussion, at the National Museum of Oman on April 17 and under the moderation of Garima Bhandari the panel will engage in discussions and debates on how the practice of design, art and architecture may provide real benefit to stimulating the economy.

The Portuguese Rui Weiner from the Scientific College of Design is the event coordinator, whose main theme is Design, Culture and Tourism as Drivers of Attractiveness and Competitiveness.

Lying on the Arabian Sea along the Gulf of Oman, in the proximity of the strategic Straits of Hormuz, Muscat is the perfect city to host such an event as it provides a safe haven in an otherwise volatile region; besides, it offers the opportunity to learn more about the design industry providing that inspirational hit after hearing the speakers share their knowledge and experience.

The brand
Porto.

After winning important prizes such as the ED Awards, D&ADAwards or Graphis, awarded in Istanbul, London and New York, the brand commissioned in 2014 by Porto City Hall and created by White Studio, Porto. has been distinguished at the BID as well.