Quality of Living in Porto, according to Bloom Consulting Portugal

Porto is number two in Bloom Consulting Portugal ranking for 2017 Quality of Living.

Bloom Consulting assesses urbanite's quality of life through four indicators: real demand for tourism, trade, investment and talent. This survey included all 308 municipalities of Portugal.

With Lisbon remaining in the no. 1 spot for overall performance at national level, Porto is second in the Business and Visit categories.

The city of Porto is now ahead of the cities of Cascais and Braga, regarding the indicator Quality of Living.

Bloom Consulting is a firm that specializes in nation branding and place branding, and it provides a range of unique products and consulting services based on proprietary methodologies. It is headquartered in Madrid, Spain with additional corporate offices located in Lisbon and in São Paulo.

This method allows the compilation of online data to accurately estimate the real demand for tourism, trade, and talent in a specific country, region, or city, and every year the firm publishes brand rankings, measuring the effectiveness of Country, City, and Region Brands in attracting tourism, investment, and talent.

One of the indicators assessed refers to the communication and promotion strategy carried out by each municipality through its website and other social networks. 

The official website of the municipality is essential for the municipality to get important information out to its residents and also tourists or potential investors. This is an opportunity to promote the good things the municipality is doing, as well as to inform residents of timely news.