Social Media Guru Harper Reed selected Porto for blowing out the candles on his birthday cake

The "engineer who builds paradigm-shifting technology and leads others to do the same", aka Harper Reed, former CTO Obama Campaign, and probably the coolest guy ever is in Porto for the QSP Summit, taking place March 23rd, at Exponor.

Harper Reed celebrated his birthday in Porto, stating on twitter that "I spent my birthday walking around Porto. It was a beautiful day."

Harper Reed, a US-based technology engineer, innovator and entrepreneur, has also been called a "tech pioneer", a "digital wizard" and "hard to miss in a room". He is fascinated by how technology continues to shape, transform and empower human behaviour. 

He is one of the top thinkers to the QSP Summit 2017 in Porto, the most significant Marketing and Management Conference in Europe and this 11th edition is themed "Understanding Consumer", aimed at promoting a debate on consumer habits.

Several key topics will be addressed at the summit such as brand activation, product design, brand language, data protection, new technology solutions, content distribution, consumer of emerging markets, artificial intelligence, emotional brands, health digitalization, team management and construction, organizational culture and disruptive marketing plans.

The summit is sponsored by Porto City Hall and gathers world-class speakers and global trend setters that will share their insights and knowledge.  

Guest speakers include Paco Underhill, one of the era's foremost shopping anthropologists, and the founding President of Envirosell, the New York-based behavioural research and consultancy firm focused on commercial environments.

Professor Huang, an expert on the psychology of power, creativity, and negotiations. Professor Huang has published in leading academic journals such as Academy of Management Journal, Organizational Behaviour and Human Decision Processes, Psychological Science, Social Psychological and Personality Science, and Behavioural and Brain Sciences.

Kyle Nel, founder and Executive Director of Lowe's Innovation Labs, part of Lowe's Companies, Inc., leading a team responsible for driving the company's innovation vision, strategy and growth.

Thomas Ramsøy, considered one of the world's leading authorities on applied neuroscience, consults the world's largest companies, such as Google and Facebook, as well as governmental agencies, in affecting product design and consumer understanding.

Farrah Bezner, a passionate disruptor, relentlessly focused on identifying new ways to build powerful, authentic consumer connections that deepen brand affinity and create business value. 

David Shing will also be present at the summit, this year not as an invited keynote speaker but as a Digital Prophet, launching the debate on some key points, namely how consumers are no longer consuming content but are creators, critics and curators, instead.

Rui Moreira, the Mayor of Porto will host a welcoming reception to the keynote speakers at Casa do Roseiral. 

Learn from the industry Best Practices and find inspiration at the "Understanding Consumer" QSP Summit 2017 full day of intense knowledge sharing and networking, not only in the main event but also at parallel initiatives, such as Worklabs, Trends Forum and the Disruptive Hall.

The Conference will be held on 23rd March at Exponor Congress Centre, in Porto.

For more information on this QSP Summit, please go to www.qspmarketing.pt/summit